HANSEN
Content strategy, social media management, editing, and OBM for growing brands.
Ten years experience.
Work
Concept Case Study
Graza
Healthy food
US olive oil brand. Squeeze bottles, playful branding, ~$38 average order. 208K followers on Instagram.
Role: Content editing and polishing, daily stories, story highlights, content strategy. Organic only, no ads.
- Role
- Editor
- Deliverable
- Organic UGC-style reel, indoor lifestyle
- Turnaround
- 24 hours
- Role
- Content Strategist & Editor
- Deliverable
- Playful product demo reel
- Turnaround
- 24 hours
- Role
- Content Strategist & Editor
- Deliverable
- Brand launch celebration reel, glass packaging
- Turnaround
- 24 hours
2.1% → 4.8%
Engagement rate
60 days
1.2M → 3.4M
Monthly reach
60 days
9,500+
New followers
30 days
38% → 62%
Story completion rate
After rebuilding the highlight system
$200K+
Attributed revenue
From organic social
Speculative direction built on Graza's real public numbers, not a completed client engagement. Figures are placeholders, to be replaced once real data exists.
“Our Stories finally feel like us instead of just another brand posting.”
— Graza (concept direction)
Case Study
RawBalance
Sport
Australian brand. $299 handcrafted 360° balance board, built for athletes.
Role: Editing, OBM, content strategy.
- Role
- Editor & Content Strategist
- Deliverable
- Trail-setting product demo reel
- Turnaround
- 48 hours
- Role
- Editor & Content Strategist
- Deliverable
- Coastal lawn product demo reel
- Turnaround
- 48 hours
- Role
- Editor & Content Strategist
- Deliverable
- Skill demo reel, injury-prevention angle
- Turnaround
- 48 hours
$120 → $40
Cost per acquisition
~3x lower
2.5 → 7.5
Return on ad spend
$2K → $100K
Attributed revenue
Monthly run rate
7 days → 48 hours
Content turnaround
Per piece
2 → 12
Content output
Pieces per month
These numbers reflect the creative, strategy, and content operations Noah ran. He didn't manage RawBalance's ad account. Paid performance also reflects RawBalance's own media buying.
“Noah just gets what makes people stop scrolling and actually buy.”
— RawBalance
Case Study
Mr Belmar
Fitness coaching
@mrbelmar, 180K followers. "Get shredded like real life anime characters." Runs the Anime Shreds community on Skool and the Hero System membership.
Role: Content strategy, OBM.
Big audience, but views and community signups had plateaued. Content style didn't match the anime positioning.
- Role
- Content Strategist
- Deliverable
- Brand aesthetic reel, anime positioning
- Turnaround
- 48 hours
- Role
- Content Strategist
- Deliverable
- Podcast interview repurpose reel
- Turnaround
- 24 hours
- Role
- Content Strategist
- Deliverable
- Educational reel, supplement stack tie-in
- Turnaround
- 24 hours
Stills
Products and programs Noah helps run as Mr Belmar's OBM: pricing, positioning, and community upkeep behind the content.
Instagram: @mrbelmar
Client result: Anime Shreds
Client result: #dojomode
Program: Anime Shreds, $22/month
Program: Hero System, $167.49/month
Product: 5-supplement stack
45K → 210K
Average reel views
60 days
22K → 80K
Followers
60 days
1,100 → 1,700
Anime Shreds members
60 days
$24K → $37K/month
Anime Shreds recurring revenue
At $22/member
24 → 40/day
Inbound "BEGIN" DM leads
Daily average, after repositioning
“Views went up and people actually started joining Anime Shreds again.”
— Mr Belmar
Case Study
Camden Cash
Business coaching
@camdencashh teaches selling AI automation to local businesses. Runs Automation Empire Academy and books strategy calls via Calendly.
Role: Content strategy, editing, OBM.
Brand-new Instagram account, launched from zero next to his YouTube channel.
- Role
- Editor
- Deliverable
- Talking-head reel, personal story
- Turnaround
- 24 hours
- Role
- Content Strategist & Editor
- Deliverable
- Value and education content reel
- Turnaround
- 24 hours
- Role
- Content Strategist & Editor
- Deliverable
- Educational reel, sales technique
- Turnaround
- 24 hours
Stills
Booking flow and client proof Noah manages as Camden's OBM, alongside the content.
Instagram: @camdencashh
Program: strategy call booking
Client win: $2,600 website deal
3K → 11K
Followers
Since April
5 → 30/month
Strategy calls booked
Via Calendly
~8 hrs/week
Founder time freed
Through backend systems (OBM)
YouTube-to-call funnel connected through the link-in-bio, turning long-form viewers into booked calls.
“I went from zero to a full calendar without touching a camera every day.”
— Camden Cash
About
Noah Hansen is a content strategist, social media manager, video editor, and online business manager working with growing brands for the past ten years. His scope runs the full pipeline: strategy, production, editing, day-to-day social management, and the backend operations that keep it all running. Brands aren't stitching together four separate freelancers. He takes on a small number of clients at a time and owns the outcome end to end, not just one piece of it.
Services
Content Strategy
Positioning, content pillars, and a posting system built around what actually converts.
Social Media Management
Day-to-day planning, scheduling, and community upkeep across the platforms that matter to your audience.
Editing
Fast-turnaround cuts for reels, ads, and long-form, shot-ready or built from raw footage.
OBM
Online business management: systems, workflows, and day-to-day operations running behind the content.
Contact
Start a project
Tell me a bit about your brand and what you need: strategy, management, editing, OBM, or all four.